Three reasons why a website is still crucial for building a lasting online brand

I often hear, “you don’t need a website for your business or personal brand.”

While that might be true in the early stages, a website can deliver significant value, increase your brand visibility, and help you make more sales in your business, bring in more donations, or even improve your visibility within your profession.

Here are three benefits of creating a website:

1. A website URL can make it easy for people to find you online.​
Not everyone is on Facebook, Twitter, LinkedIn, and Instagram—you get the picture. Social media trends are constantly changing. If you’re worried about jumping from platform to platform to keep up with the online crowd, a website or simple landing page can help.
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2. A website can help your brand show up in search engine results.

Having a website gives you one place to share all your original content. If you create a well-crafted, effective SEO strategy, you can improve your brand's visibility by showing up in top search results.
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3. When social media platforms crash, you still have your website.

You don’t want your business or nonprofit to rely on social media to function. What happens when the social media platforms you are most active on temporarily crash? If you have a personal website, social media platforms crashing will likely have less impact on your ability to do business—especially if your business includes e-commerce.

The last thing you want is to be entirely dependent on Facebook or Instagram to make online sales. Your customers should still be able to contact you, book appointments or place orders, and purchase products or services from you if Facebook or Instagram crashes for a few hours.

Need help with content strategy or copywriting for your website? Schedule a discovery call to learn how I can help.